A few years back, I had no idea animals were famous on Instagram. I had just adopted a senior dog named Chloe from a friend’s aging grandmother and thought it would be fun to keep her previous family up to date on her new life with me. On a whim I decided to use Instagram for this and after a 30 second consult with a friend, called it Chloe Kardoggian, having never watched the Kardashians in my life aside from a few minutes here and there on vacation with a friend who enjoyed them.